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The Curious Leader
Introduction
The Curious Leader is a podcast featuring former NBA player and current NBA G League Coach, Coby Karl. Growing up in the NBA as the son of a coach, Coby has an inquisitive nature and a roster of guests who provide style and substance to this unique show. While distinct from other shows under the Truth + Media brand, this show boasts similar values and audience.
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Sector
Services
Almost instantly, we knew that we had to play to Coby’s curiosity and how his experience would serve to shape the show’s conversations. We did our homework and developed distinct visuals to mark the brand’s identity. Leading with “curious not judgmental” we also created show descriptions, social content, and promotional material that spoke to the easy-going yet probing nature of the show.
