< Brand Stories
Bluewater Performance
Introduction
Gabe Adams, owner of Bluewater Performance, wanted to grow his business. The company was already performing their core services well but needed guidance surrounding the business’s organization and the best tools to serve their messaging and branding needs. After meeting with Gabe, we determined that what the company needed was a new website that effectively communicated its true values and authenticity.
Client
Sector
Services
It’s a culture and experience.
The Bluewater team is comprised of individuals who are passionate about what they do – they all build and race their own vehicles, not because of a company mandate, but because this is their truth. Bluewater is more than an automotive facility. It’s a culture and an experience – many customers love to just hang out at the shop. We decided to capture that in new messaging and branding..
Before we could do that, we needed to engage in a thoughtful process of discovery. We started by interviewing Bluewater clients to find out why they loved and trusted Bluewater - and what they could do better. We learned that it was passion and authenticity that promoted trust throughout the high-performance auto community together with an unpretentious environment where customers could engage with guys who really care about the cars they work on and the people that drive them.
Internally, we held team workshops twice a month for six months. This enabled the team to read their business map from more of the same perspective and travel on the same route to grow the business.
We also determined that for Bluewater to grow their business, they really needed a website that could speak to a broader audience. After determining what was working and what wasn’t, we went to work to develop a best-in-class website and SEO methodology.
Lots of thoughtful work went into the process before tackling branding and providing tools like branding, websites, content, and SEO. At Brand Wolfe, we know that investing time in the important work of discovery - talking to clients and staff - on the front end can lead to results that will best serve our clients and their clients, too.
