< Brand Stories
Kate Hixson
Introduction
Kate Hixson, Ph.D., came to Brand Wolfe asking for a better way to find business-to-business coaching opportunities. Dr. Hixson's work centers around her proprietary CRUSH method, a proven process that helps individuals and teams achieve beyond their goals.
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Whip-smart and very dynamic.
Not surprisingly, Katie has enjoyed remarkable success in speaking engagements and programs for corporate clients. We knew the content was good. We just needed to find a brand platform that would match her energy and drive.
Kate needed a path for prospective clients to find her. So we started the Dauntless Podcast.
For her, the podcast is a means, not the end. For many audiences, podcasts are a low investment way to get high value – connection, community, knowledge. Podcasts also face much less competitive noise than most media.
Dauntless serves to reinforce Kate’s expertise and personality.
We tapped into Kate’s network of overachievers and created a burst of episodes to get the podcast off the ground. In coordination with the production and promotion for Dauntless, we launched an edgy, yet approachable visual identity package.
Kate’s podcast experiment exceeded her own goals.
She’s increased speaking engagements, developed new programs based on the CRUSH method, and even added a corporate podcast sponsor. And she’s equipped with branding tools to sustain and expand her efforts going forward.
